digital marketing

AI inevitably will change the film industry forever. Deal with it. . Many of my friends in the film industry HATE AI.  The hate the fact that AI will collapse the status quo in the industry.  For some reason they prefer the studios to gate keep everything.  I just don't get it.  AI filmmaking will democratize the art and allow anyone create movies.  Sure there will be a lot of slop, but as in all things, the cream will rise to the top.  I'm a screenwriter and I already see how AI threatens what I do. But instead of cursing the darkness, I'm teaching myself to use AI.  I'm trying to ride the tsunami instead of being washed away by it.

I'm wondering how many of you have backed away from "fame." 

It comes in all sizes. 

The joke about people in radio broadcasting is that it is "the lowest wrung of the entertainment ladder."  Even if true, it is still brutal. I had to be better than 300 other applicants for one prestige job I had.  Imagine the pressure these days to be an "influencer."

I'd like to know authors' views on what you consider "getting there."

I’m thinking about communities that might vibe with UpTrust — groups of people who feel like existing platforms don’t quite work for them, or who are actively looking for something better.

Maybe they’re academic groups, or small think-tanks, or even informal circles where sharing perspective is part of how they connect.

A couple questions I’d love your thoughts on:
– What kinds of groups or communities come to mind? Whether or not you’re connected to them, who do you think UpTrust is for?
– Are you part of — or close to — any communities like this? If so, I’d love to hear more.

Appreciate any reflections, names, hunches, or breadcrumbs 🍞

Is the Thesis/Antithesis/Synthesis dialectic too constraining? Stephanie Lepp has started a project called Faces of X – don’t worry, X doesn’t mean Twitter, rather X as in fill in the blank

See: https://www.facesofx.org/p/interview-the-glenn-show?r=1gw0e&utm_campaign=post&utm_medium=web

She is trying to break people out of either or thinking with very short (5 minute) videos that attempt to steel-man each of the thesis and antithesis perspectives, and then coming in with a synthesis view that explores the potential territory missing in the previous two.

Best just to watch a sample for yourself on facesofx.org (examples videos on Gender, Race, Capitalism, and Abortion, you know, just a few safe and non-controversial starters).

The link for this post is an interview by Glenn Loury, a college professor in which he responds with his thoughts and seems to get stuck in the either/or dichotomy, or in the view that no perspective that can be voiced in a few minutes is sufficient to give the topic its due.

While I love Stephanie’s approach, I am concerned that it may assume more capacity that the average person can meet. You’ll have to watch to get a sense of what I mean.

This is a big update for me: 50 Niche Social Networks by the numbers. I used to think we were up against a graveyard of failed projects. There’s truth in that, but it obscures the vibrancy of the existing social media landscape:

• There are 30 social networks most of us have never even heard of pulling in 500k+ monthly active users. This isn’t just a fluke - it’s solid proof that focused, community-driven platforms can thrive.
• In addition to the standard dozen billion+ MAU Major Players (Facebook, Youtube, WhatsApp, Instagram, TikTok, WeChat; and .5 billion+ Snapchat, X, Pinterest, Spotify, Reddit, Quora)
• plus the foreign heavyweights (Douyin, Kuaishou, QQ, Weibo)
• there are also 19 pretty other huge platforms killing it

This is testament to

• The viability of focused, community-driven platforms.
• The social media landscape is more diverse than it might seem
• The success of niche platforms suggests there’s still room for innovation and growth in social media, especially for platforms that address specific needs or values that aren’t getting met by current platforms
• One option we have is positioning UpTrust in a different category, we’re not directly competing with established giants but rather creating a new space—where our niche is nuanced conversation about cultural landmines that goes well, in addition to kickstarting the trust economy (instead of the attention economy). It’s not about how long we can keep you scrolling; it’s about creating real connections and actually making people’s lives better.

Platforms with 1-5 Million Monthly Active Users

1. AllTrails: (hiking) ~4 million/mo
2. Letterboxd: (film enthusiasts) ~3 million/mo
3. Bandcamp: (music) ~3-4 million/mo
4. iNaturalist: (nature observation) ~3 million/mo
5. Mastodon: (decentralized social networking) ~2.5 million/mo
6. Ravelry: (knitting) ~2 million/mo
7. Tripoto: (travel) ~2 million/mo
8. Fitocracy: (fitness) ~1-2 million/mo (estimate, exact numbers not disclosed)
9. ResearchGate: (academic research) ~20 million total users, MAU not disclosed
10. Untappd: (beer enthusiasts) ~1.5 million/mo
11. Couchsurfing: (travel networking) ~12 million total users, MAU likely much lower
12. Gaia: (yoga and meditation) ~500,000/mo (estimate)

Platforms with 5-20 Million MAU

1. Fishbrain (fishing): ~6-7 million MAU (estimated)
2. Dribbble (design portfolios): ~5 million MAU
3. Depop (fashion resale): ~4-5 million MAU
4. Day One (journaling): 1-5 million MAU (estimate)
5. Patreon: (creators) ~8 million patrons
6. Komoot (route planning): MAU not disclosed, 40 million total users

Big Niche Social Platforms (20 - 180 million MAU)

1. BeReal: (authentic social media) ~25 million daily active users
2. Fandom: (fan communities) ~315 million total users, MAU not disclosed
3. Soundcloud: (music sharing) ~175 million/mo
4. Discord: (community chat) ~150 million/mo
5. Twitch: (gaming) ~140 million/mo
6. Tumblr: (microblogging) ~135 million/mo
7. Strava: (fitness tracking) ~100 million total users, MAU not disclosed
8. Wattpad (storytelling): ~90 million MAU
9. Goodreads: (books) ~90 million total users, MAU not disclosed
10. Etsy: (handmade and vintage items) ~90 million active buyers
11. Nextdoor: (neighborhoods) ~69 million verified users
12. Flickr: (photo sharing) ~60 million/mo
13. Stack Overflow: (programming Q&A) ~50 million/mo
14. DeviantArt: (art sharing) ~45-50 million/mo
15. Houzz: (home design) ~40 million/mo
16. Duolingo (language learning): ~40 million MAU
17. Meetup: (local community groups) ~35 million total users
18. Behance: (creative portfolios) ~25 million/mo
19. Last.fm: (music scrobbling) ~20 million/mo

Religious Community-Focused Platforms

1. YouVersion: (Christian) ~40-50 million/mo
2. Patheos: (Interfaith) ~10-15 million/mo
3. IslamicFinder: (Muslim) ~10-12 million/mo
4. Pray.com: (Christian) ~5-7 million/mo (estimate)
5. Aleteia: (Catholic) ~20 million monthly visits
6. Catholic.net: (Catholic) ~3-5 million/mo (estimate)
7. Al-Muslimeen: (Muslim) ~2-3 million/mo (estimate)
8. Torah.org: (Jewish) ~1-2 million/mo (estimate)
9. Mi Yodeya: (Jewish) ~500,000-1 million/mo (estimate)
10. Mindar: (Buddhist) ~500,000-1 million/mo (estimate)
11. DharmaMatch: (Buddhist/Spiritual) ~100,000-300,000/mo (estimate)
12. Sikh Sangat: (Sikh) ~100,000-300,000/mo (estimate)
13. Hindu2Hindu: (Hindu) ~100,000-300,000/mo (estimate)

Recent Growth Examples:

• BeReal: Grew from 10,000 users in 2020 to 25 million daily active users in 2022.
• Discord: Grew from 56 million MAU in 2019 to 150 million MAU in 2023.
• Twitch: Increased from 55 million MAU in 2019 to 140 million MAU in 2023.
• Pinterest: Grew from 335 million MAU in Q4 2019 to 450 million MAU in Q4 2022.

I want this tech for music. I have such specific tastes in music, I want to be able to find the people who also find stuff I dig. Like the ultimate version of Pandora. But also the ability to collaborate on music, like the way producers alter songs to the flavor they like, but a bunch of folks could do that process on a song to crowdsource cool songs.

Left Media Bias bigger than i realized. No matter how you measure (print media, online, page views, paid subscribers, followers, etc) US media leans heavily left, to an extent that surprised me. Most ways I tried back-of-the napkin math have right + right-leaning news sources being below 10%… and even the most generous assessments that include lost of neutral/other outlets still have left + left-leaning above 50% (meaning 5:1 liberal to conservative is the lowest estimate i could find).

Context

The US is pretty evenly split in terms of the two major parties:
> 45% of U.S. adults Republican-ish, 44% Democrat-ish Gallup 2022

Some sources

• Allsides Here’s Allsides review
  their media bias on Allsides.com here’s the site’s own assessment of its own bias
• Googling the top 25 most-subscribed news channels in the United States, and
• Even the more left leaning LLMS can’t help but point out this as a fact of modern media.

Takeaways

• First, this gives me empathy for Republicans. Many American conservatives feel like the underdog, regardless of how much power or influence they yield, because in a very real way, they’re not represented in a substantial part of the public narrative making machine—the media—proportionally. The perception of bias is true despite their being popular conservative outlets with sizable audiences, and as a result the left has influence on public opinion.Impact on Public Trust (but also how come Republicans aren’t better at getting media subscribers?)

• Second, how come Republicans, who are stereotypically thought of us as having more business acumen or money or something, are getting so handily beaten in the media?

• Third, I try not to get involved in politics because I’m scared of loosing connection or turning people off of the value of relatefulness because of my takes, even if they’re nuanced. We’re very good at otherizing people and forgetting to look at nuances. I’m certain I lack nuance. I don’t want a difference of political opinion to get in the way of our connecting. I started writing up this for the TTT email (which I ended up deciding not to send) but I realized others are deeply esconced in politics and way smarter and more educated in the field than I, so I decided to not go there. But here on uptrusting.com I think it’s a cool opporutnity to test; could also be a nice road to empathy, or self-empathy, depending on our identifications.